Mônica Seiva
Portrait of Mônica Seiva

Hi, I am

Mônica Seiva

I make operations feel clear, calm, and workable. I have spent more than a decade in e-commerce and CRM operations, working across catalogs, campaigns, digital customer journeys, and the everyday handoffs that keep an online store running.

Today, I lead the operating design: I frame the problem, set the rules and safety boundaries, test the workflow, and decide what a person must still own. I use AI to prototype and accelerate the work, not to replace that judgment.

View case studies → Get in touch
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Case studies

These case studies show practical operations capabilities, from structured data and exception handling to feedback intelligence and policy-grounded support. Each keeps human review, traceable decisions, and responsible automation at the center.

AI Product Catalog EnrichmentVisual product evidence becomes a reviewable catalog draft. ERP source data stays unchanged. AI Delivery Exception AgentThe agent investigates delivery signals, prepares an evidence-led next step, and hands consequential cases to a person. AI Feedback Intelligence PlatformCustomer feedback becomes traceable themes, signals, and reviewable insight. AI Support ResolutionRoutine, policy-backed questions receive a personalized, warm reply, while consequential cases go to the support team. Portfolio Research AgentAn agent plans a source-bounded search, checks its evidence, and guides a visitor to the right published work.
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Independent Creative Work

Original work exploring storytelling, visual direction, and thoughtful uses of AI beyond operations.

Character board for Nico and the Missing Spark
Published picture book

Nico and the Missing Spark

An independently published picture book about creativity and AI, from writing and art direction through production and print delivery.

View project →
WRITING · ART DIRECTION · PRODUCTION · PRINT
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Experience

Professional Development · AI OperationsNov 2023 – Present
Independent portfolio work alongside primary caregiving
  • Built practical skills in no-code automation, workflow planning, prompt writing, testing, and human review
  • Built a complete catalog enrichment project with Make.com, product images, spreadsheets, and review statuses
  • Now seeking an AI Operations or Product Operations role where I can apply this experience
Sales AssociateJan 2023 – Nov 2023
Nordstrom · La Jolla
  • Supported visual merchandising standards and product organization to improve customer engagement
  • Collaborated cross-functionally to maintain inventory accuracy and operational efficiency
Sales AssociateNov 2019 – May 2022
Anthropologie · Palo Alto, CA
  • Supported daily retail operations for a lifestyle brand known for strong digital brand presence
  • Supported product organization and merchandising standards aligned with brand guidelines
E-commerce & CRM SpecialistNov 2016 – Apr 2018
Rakuten Brasil · Greater São Paulo
  • Managed product catalog, website updates, and promotional campaign operations
  • Ran CRM campaigns and customer segmentation with marketing and commercial teams
  • Analyzed customer behavior and campaign performance using digital analytics
E-commerce, CRM & CX SpecialistNov 2011 – Nov 2016
Marcyn · São Paulo, Brazil
  • Moved from customer support into e-commerce and CRM operations, building practical order-tracking spreadsheets, reusable customer updates, and an FAQ
  • Managed e-commerce content, digital catalog, CRM/email marketing, campaign calendars, reporting, and creative briefs with the design team
  • Coordinated a two-day e-commerce photoshoot: logistics, asset organization, SEO, and catalog prep, while learning HTML/CSS and automation methods independently