Portfolio project · Feedback operations

AI Feedback Intelligence Platform

I designed the controlled taxonomy, evidence fields, and review standard for this workflow. Each classification keeps the original customer comment, a confidence signal, and a clear route for human review when the evidence is mixed or uncertain.

Feedback signal review

One visible source per signal. The original wording stays attached to each classification.

What the workflow delivered

A reviewable view of recurring feedback

Each record keeps its source, receives a controlled classification, and makes low-confidence or mixed feedback visible for a person to check.

180Comments processed
34Review cases
24Evaluation records
44Products represented

Prototype boundary: the case uses 180 synthetic feedback records across a 44-product test catalog. It does not use real customer feedback or make live product decisions.

01 / Context

Feedback becomes less useful when teams cannot trace a conclusion back to the customer comment

A team can read comments individually, but that does not scale into a consistent operating view. The risk is a vague summary that hides uncertainty, loses the source, or treats mixed feedback as a clean signal.

Who needs it

Catalog, CX, and operations teams need a shared view of repeat issues and a route for ambiguous feedback.

Why an LLM

Comments are unstructured and can contain more than one issue. The LLM maps language into a fixed taxonomy, rather than inventing categories.

What stayed out

No auto-publishing, product change, customer reply, or claim that the feedback represents a real customer population.

02 / Solution

Keep the raw comment, apply a fixed taxonomy, then make uncertainty visible

  1. 01Preserve

    Keep the raw comment

    Retain the comment, rating, channel, date, and product reference.

  2. 02Classify

    Apply a fixed taxonomy

    Assign theme, sentiment, priority, actionability, and confidence.

  3. 03Review

    Show uncertainty

    Send low-confidence or multi-issue records to a person.

  4. 04Aggregate

    Return to the evidence

    Build counts and insights that link back to visible records.

03 / Evidence

Browse the classification and the review queue

This is read-only evidence from the completed prototype. “View full table” displays every row in the selected workbook view.

Open the complete workbook →
04 / Production

Impact would require a baseline and a human quality sample

Business measures

Time to triage feedback, time to identify recurring issues, and adoption of recommended actions by the owning team

Quality measures

Agreement with human reviewers, routing precision, unresolved ambiguity rate, and changes in taxonomy coverage

Governance

Taxonomy owner, sampled quality review, versioned prompts, privacy controls, and an escalation path for unsafe or unclear output

The monitoring plan follows the NIST AI RMF Measure guidance ↗: compare with a human baseline, document test sets, and track error handling.

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